Bedford addresses if photography, and accordingly photography criticism, is all that it is possible of becoming. The idea that photography can be viewed as a process and practice stimulates the reader in to thinking of photography in a nontraditional way. Bedford talks of Demand's work that presents intention, intellectual reflection, and considered action (same execution as painting) and displays this through stages of production. Demand introduces the idea that a photograph can be viewed as an incidental conclusion to a creative process. Viewing photography in this sense may provide for a more technical evaluation of photography. Currently, there is no model for evaluating photography with regards to the medium in a way that addresses descriptive vocabulary and technical understanding. Bedford leaves us with the idea that perhaps the remedy for instrumentalization of photography is to produce a criticism that looks at photographs with a true understanding of technical aspects of production and the effects they have on the work itself.
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